We'll return 2 the Nostalgia portion of R program shortly. But 1st....
I remember Bing vaguely suprised & disappointed when a coupla Beach Boys hits were used in TV commercials in the mid-'70s: "California Girls" was used 2 sell Clairol Herbal Essence shampoo, & "Good Vibrations" was used 4 Sunkist orange soda. I just figured mayB Brian Wilson needed some Xtra $$$ in his early retirement.
Wasn't til a few yrs later that I read that Brian's father Murry Wilson sold-off the rights 2 the old BB's hits at the Nd of the '60s, when he thot the Boys were Over With.
I remember Bing disappointed again later when -- after alla Pete Townshend's high-standards purity-of-rock talk in the '60s & '70s -- The Who's majestic "Love, Reign O'er Me" was used in a soda commercial. Eric Clapton's great "Let It Rain" was used briefly 2, if I remember right.
Then slightly later, Steve Winwood started apparently selling his latest songs 2 the folks at Michelob Beer B4 he even put them on an album. Didn't stop those songs (like "Don't You Know What the Night Can Do" & "The Finer Things") from winning him a coupla Grammy Awards, but it just Cmd odd. I thot he peaked w/ ARC OF A DIVER & the 2 singles that came after it ("Still in the Game" & "Valerie") NEway....
& how 'bout the Beatles' "Revolution" Bing usedta sell Nike shoes...? (Thanx 2 Michael Jackson.) & more Who songs have bn used since. Even Led Zeppelin cashed-in (like they needed 2?) w/ the use of "Rock and Roll" in a Cadillac commercial.... Nick Drake's "Pink Moon" in a VW commercial (which likely got him more listeners than he ever had B4 -- a Good Thing).
Now I'm hearing Michelle Branch's rather good "Everywhere" Bing used in a phone commercial -- which is fine if, when U go 2 sleep, U dream of a telecommunications network that can take U almost ... everywhere.
But connecting is not what that song was about. It was about NOT connecting, or at least a failure 2 connect. Can yr phone make U feel less alone?
Now, I'm not saying Branch's tune is a work up at the level of Brian's or Pete's or Eric's or John's or Jimmy & Robert's or Nick's, tho I think it's got some great guitar & it's passionately sung & it Cms sincere enuf. Really I think it's her only song worth hearing more than 1nce, tho I'm no Xpert.
I'm just wondering why all the time we've gotta B SELLING SOMETHING.
Can't a piece of music or art just B?
Now I know we're inna consumer/capitalist society, & who am I 2 Bgrudge a probly 1nce-starving musician from making a few Xtra $$$?
But more & more it Cms mora the art is going in2 the sale, not in2 what is Bing sold. Sell the sizzle, not the steak. Keep the box, throw the contents away.
I know a good head 4 bizness hasta B parta the package if U wanna B a success, specially these days. I remember Hemingway's old line: "When I'm writing, I'm an Artist. When I'm not, I'm a son of a bitch." I think that's a good way 2 approach the bizness Nd of creating art, these days.
Rock critics from the '60s & '70s useta really get bent outta shape about this stuff, about how using pop classics in commercials was perverting the pure strains of the blahblahblah, cashing-in on people's cherished memories, etc. & 1nce upon a time I sorta agreed w/ that. Now I don't know so much NEmore.
& Bsides, sometimes it works backwards. Sometimes it Cms like catchy new songs appear in commercials 1st & then get picked-up & Bcome hits. Which blurs the line even further. R we just trying 2 sell a catchy tune here, or is there something else Bing sold along w/ it? Like w/ that "Had a Bad Day" song a coupla yrs back (Daniel Powter? Whatever happened 2 him?).
I dunno. MayB people can tell the diffrence Btween Bing sold a tune or some other product. Or mayB no1 cares NEmore.
What Do U Think?
...& w/ this, I should probly note that -- if there's NE1 in Publishing out there reading this -- that this blog is COMPLETELY AVAILABLE & OPEN 4 offers 2 B turned in2 a book. My girlfriend has already told me that nobody's gonna buy a book of this stuff if they can already read it on-line 4 free. & she's right, of course.
But mayB this is a sorta dry-run 4 what I Really Wanna Do. MayB it's practice 4 that book on Strange Music that I hope 2 get written B4 I die. Or mayB it's a warm-up 4 that Rock Group Novel I someday hope 2 finish.
So, in the not-2-distant future, if yr in the Music section of yr fave local bookstore & there's some new book there & the author's initials R T.A.D. (or even just T.D.), well, ... hope ya don't 4get U read about it here 1st.
& if my work should B found on the shelves of that bookstore, I think U can B pretty sure I'll B writing in Real English....
I'm also available 4 advertising purposes, if U pay cash.....
Can't wait 4 my 1st Book Tour....